National Bank plants trees and enjoys the fruits of growing visibility
Montreal, 11 August 2006 -
National Bank is, literally, breaking new ground with a new “green” advertising signage concept.
Over the next few months, three trees will be planted in Sorel and another three in Joliette. One tree in each city will identified with the Bank by way of a sign posted on a protective fence. The sign will allow passersby to easily locate the nearest National Bank branch.
This initiative is being carried out in cooperation with EcoAd, an urban tree planting company. Through this marketing concept, the Bank is making a clear statement about its commitment to the environment, while raising its visibility in Sorel and Joliette.
About National Bank of Canada
National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. National Bank has more than $110 billion in assets and, together with its subsidiaries, employs 16,955 people. The Bank’s securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank’s website atwww.nbc.ca.
Information (The telephone number provided below is for the exclusive use of journalists and other media representatives):
Senior Director – Public Relations
National Bank of Canada
Tel.: (514) 394-8644