National Bank chooses BOS as advertising agency

Montreal, 3 December 2002 - 

Following a formal selection process, National Bank of Canada announced that the advertising agency BOS had been chosen.

BOS will support National Bank of Canada in developing and implementing its marketing strategies and advertising concepts.

"BOS's approach, its evident understanding of the National Bank's new positioning and the challenges facing the banking industry, not to mention its expertise, prompted us to choose BOS from among the three finalists," commented Lynn Jeanniot, Vice-President - Marketing and Public Affairs, at National Bank of Canada. "We are convinced that BOS is the advertising agency that will enable the National Bank to stand out," she added.

"We are pleased to associate ourselves with the largest bank in Quebec. The entire team at BOS is very enthusiastic about working with the National Bank and our intention is to develop strategies and campaigns that will make their mark," stated Mr. Michel Ostiguy, President of BOS. National Bank of Canada and BOS will work on developing an advertising strategy over the next few weeks.

About BOS

Founded in 1988, BOS has approximately 65 employees and gross revenues of $11M. Its clients include Loto-Québec, Astral Media, Couche-Tard, Fido, Honda and Yoplait.

About National Bank of Canada

National Bank of Canada is an integrated group which provides comprehensive financial services to consumers, small and medium-sized enterprises and large corporations in its core market, while offering specialized services to its clients elsewhere in the world. The National Bank offers a full array of banking services, including retail, corporate and investment banking. It is an active player on international capital markets and, through its subsidiaries, is involved in securities brokerage, insurance and wealth management as well as mutual fund and retirement plan management. The National Bank has assets of over $75 billion and, together with its subsidiaries, employs over 17,000 people. The Bank's securities are listed on the Toronto Stock Exchange (NA:TSX). For more information, visit the Bank's website at www.nbc.ca.

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Information (the following telephone number and e-mail address are intended solely for the use of journalists and other media representatives):

Denis Dubé
Director of Public Relations
National Bank of Canada
Tel.: (514) 394-8644
E-mail: denis.dube@bnc.ca