NATIONAL BANK DISCOUNT BROKERAGE ranked first for its customer service

Montreal, 19 November 2001 - 

National Bank Discount Brokerage shares first place ranking with two other firms for the quality of its customer service. Those were the findings of a recent study by the prestigious research firm Dalbar which rated Canadian discount brokerage firms based on certain criteria for service offered to customers over the telephone or by e-mail.

The study, conducted between August 15 and October 26, 2001, measured the quality of customer service offered by the seven main discount brokerage firms in Canada. With the highest overall score, National Bank Discount Brokerage ranked first in terms of brokers' diligence in responding to clients' requests, their helpfulness and professionalism, and their initiative in suggesting options that are to their clients' advantage. Moreover, National Bank Discount Brokerage was the only firm to be ranked first for its representatives' knowledge and confidence in answering clients' questions.

"The accuracy of the information provided by our representatives and the confidence they inspire in clients are extremely important," stressed Yves G. Breton, President of National Bank Discount Brokerage. "They must have a solid grasp of our products and services in order to keep clients well informed. Their diligence, helpfulness and proactive approach also go a long way in ensuring our excellent customer service, which is a priority for us as well as for the Bank. For our clients," Mr. Breton added, "the knowledge that their broker is recognized for providing top quality service is further confirmation that they made the right decision when they entrusted their business to us."

- 30 -